Q Store — Window Display Concepts

Q Store — Window Display

Two Iridescent
Concepts

Visual Identity Proposals · 2026

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Concept 01

Kinetic
Mobile

Inspired by Alexander Calder's legendary balancing sculptures, this installation suspends hand-crafted iridescent discs from a delicate wire mobile hung inside the window. As air moves, the discs catch and scatter light in shifting rainbow patterns — turning the window into a living, breathing artwork that draws the eye from across the street.

Kinetic sculpture Calder-style mobile Dichroic film Handcrafted
Effect Gentle movement creates constant color shifts — no two moments look alike
Material Bent wire armature with dichroic iridescent film discs in varied diameters
Mood Playful, sculptural, artisanal — references fine art heritage
Adaptability Scale, disc count, and layout can be adjusted seasonally
Mobile concept main view
Mobile concept detail
Mobile concept variation

Concept 02

Dichroic
Window Film

The entire shopfront becomes a prism. By applying dichroic film directly to the glass, the window transforms into a full-field color spectacle — flooding the street with shifting hues as viewing angles change throughout the day. A bold, immersive statement used by global brands like Apple to make their retail presence impossible to ignore.

Window film Dichroic Full coverage Brand landmark
Effect Full rainbow spectrum shifts with natural daylight and the viewer's angle
Material Professional-grade dichroic architectural window film, applied to existing glass
Mood Bold, iconic, maximalist — commands the entire streetscape
Adaptability Film can be replaced or partially masked to vary the palette each season
Dichroic film window example
Apple Store dichroic film reference